In terms of advertising, there are not a lot of other ways that get as much attention (and as many eyes) as a car wrap. These car wraps can act as your advertising message all hours of the day and night, whether it is during rush hour or sitting in a parking lot. Just think about it. The average delivery truck makes 16 million visual impressions in a single year, according to the American Trucking Association (ATA).

Check out these company wraps to get an idea of how car graphics and decals actually look on the vehicle. At the impression rate given by the ATA, wraps such as these can be a great investment.

Arizona-Sonora Desrt Museum Car Wrap

Arizona Army National Guard

Comfort Keepers

Red Bull

Now, if you have a keen sense of humor you may enjoy this car wrap. However, I can’t imagine they would benefit anyone in any way.

Bound

Scrapbooking has always been a huge trend among Mothers and is becoming more and more mainstream. Sometimes the costs associated with this hobby can become quite expensive. Between paper, stickers, photo printing, and other accessories, there is a lot to take into consideration. For the hard-core scrapbookers who require all the latest gadgets and prime storage for their scrap rooms, the costs can really mount.

The same can be said for those guys who like to build models. To piece together a great model takes not only time and effort, but the funds as well. If you are really creative, then the creation of your own decals and graphics can become costly.

Creating your own stickers and decals is a relatively inexpensive solution if you are a model builder or a scrapbooker. There are tools for sticker creation such as the Xyron StickerMaker. This will take anything you can fit into its opening and create a sticker from it.

Creating decals can be a bit more work but the effort can definitely pay off. First you will need to locate the image you want converted into a decals. In case this image is not the right size, use an editing software such as Picnik to resize and edit if needed. After the image is ready, print it on decalsheets. These sheets are available at most of your office supply stores. Pay careful attention to the type of sheets that you purchase because some actually require you to coat your decals since ink is water-soluable. There are a few brands that do not require this extra step. Once the ink is dry, soak the decals in water and then transfer your image. Once everything has dried, add a clear coat on top of your new decal and enjoy.

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In the last post, I discussed how restaurants were using digital signage to bring in more customers. Digital signage opportunities are limitless and with a little creativity, can be used in ways never dreamed of. For instance, higher education is typically seen as being at the forefront of technology; however, digital signage by universities and colleges has only been adopted within the past few years. In just a few years time, higher education has found some innovative ways to communicate with their students through digital signs.

These signs are becoming more prevalent in common areas such as student recreation centers, campus centers, and eating areas. The possibilities are endless. Some signs can promote student activities, various clubs, or vendors for the day. Other signs can feature interactive campus maps that help students locate their classrooms, professor’s office, or gymnasium. Third party clients can even purchase advertising to scroll across these large screens that specifically targets higher education demographics.

Imagine an emergency causing chaos across campus. Instead of students not being informed in time, imagine these digital screens changing to a campus alert with safety instructions. Many of these digital signage companies offer integrated features such as synching the screens with a campus emergency alert system. For instance, any time a campus alert was sent via text, the message will also display on these interactive screens. Suddenly, what was once a source of information is now a potential lifesaver.

As a university or college, you are continuously trying to recruit students to your programs. These interactive screens can also act as a source of advertising. The State University of New York did just this. Information about the 64 college system is now prominently displayed on 12 kiosks along the Thruway Travel Plazas in New York.

In today’s world, connecting with this demographic is more difficult than ever, simply because you can’t pull them away from their digital tech devices. Advertisers are having a difficult time maneuvering into an online space. Spreading the message via technology seems to be a perfect fit. It offers a medium that students are familiar and comfortable with. It seems that digital television screens are more likely to catch a young person’s eye than a simple flyer tacked to a corkboard.

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