Restaurants and Their Use of Digital Signs

Digital signage has been around for quite some time, if you recall seeing scrolling message boards, plasma displays, electronic billboards, and projection screens. Digital signage is evolving, however, to include devices that can be electronically controlled via a computer, phone, or other device. “Narrowcasting” allows for constantly updated content over a variety of mediums. Think of the options that are available when you have a device that can be updated with the touch of a button to include all the latest and greatest information consumers need to know about.

Take, for instance, Top of Waikiki. This revolving restaurant sits high above the streets of Waikiki. People cannot easily walk up to the host or hostess and ask to see a menu or find out what the catch of the day is. To combat this problem, Top of Waikiki had a digital menu placed on the street below. The bottom part of the kiosk offers the night’s menu complete with photos and a touch-screen option to make reservations on the spot.

 

Pretty convenient for you, right? Imagine how management feels. If the unthinkable happens and the restaurant runs out of a side item, management can simply log on to their network and substitute a dish on the menu for new guests. Instead of having different inserts for the menu that showcases the catch of the day, the screen is simply updated with the touch of a few buttons. Running a special? Then simply update the screen while the special is going on and within minutes the special can be taken down.

 

Can you think of other great ways restaurants can use digital signs?

Tags: Advertising, digital signage, digital signs, Signs

This entry was posted on February 18th, 2009 and is filed under Advertising, Decals, Signs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.