Advertise on What!?
Is Fido the next barking billboard?
The world of advertising has come leaps and bounds since writing on Egyptian stonewalls, printing in newspapers, and tugging airplane flags past ballparks. Advertising has gone beyond the once fantastical new trend of large format printing, and started to show up in places you’d never imagine. With the advancement of digital printing, the question begs to be asked: how far can it go? In California, you can purchase beachside trashcans with your company’s logo, and of course we’ve seen cars wrapped in colorful decals. It is the beauty of removable adhesive decals that make temporary advertising the way of the future. If there is a flat surface, you bet you can advertise on it. This includes durable street decals that withstand heavy traffic, and vinyl decals to cover the meal tray in airplanes and the bin you put your shoes in at the security line.
And it’s not just temporary adhesive that’s becoming a trend! Because digital printing is cost efficient, not quantity driven, and you can leave your mark on just about any material, we’re seeing ads on items as takeout boxes and woven material; Just recently Salvation Army printed ads on fleece blankets which wer e passed out to the homeless, and NY pizza boxes with a Cingular logo began showing up at doors.
One wonder if someday you can screen print your dog urging others to lower their insurance, cover your front door with the newest anti-diarrhea medicine, or spray paint your lawn with the golden arches in order to cash in on the valuable real estate that is our everyday life.
Tags: Advertising, Banners, Decals, Signs